Babcox Media, Inc. announced the promotion of two accomplished team members into key publishing leadership roles.
Cathy Kulwicki has been named Publisher of the BodyShop Business and Fleet Equipment brands. Since joining Babcox in 2015, Cathy has demonstrated insight, digital expertise, and a passion for building strong client relationships. In her new role, she will lead the strategic direction and market positioning for both brands, partnering closely with the content teams to advance brand growth and innovation.
Bobbie Adams has been named Publisher of the Tire Review brand. A valued member of the Babcox team since 2012, Bobbie has consistently delivered strong results, built deep industry relationships, and shown an unwavering commitment to the company. In 2019, he relocated with his family to Southern California to support the company’s West Coast business development and customer-focused efforts. In his new role, Bobbie will lead the brand strategy for Tire Review, collaborating closely with the broader Babcox Media team to increase the brand’s reach and growth.
“These appointments reflect the deep bench of talent at Babcox Media. With the impending retirement of long-time Publisher Dean Martin, we’re excited to see Cathy and Bobbie step into these roles,” said Mike Maleski, Co-President of Babcox Media. “Both bring passion, experience, and a clear vision for the future. We’re excited to see where they take these iconic brands.”
