Broad portfolios helped Ford and Toyota beat US’ Q4 downturn | Automotive World
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Wide-ranging product portfolios and a strategic focus on hybrids helped keep Toyota’s and Ford’s US sales positive in Q4. By Will Girling
While several of the largest OEMs in the US experienced year-on-year sales decline in the fourth quarter of 2025, Toyota and Ford bucked this trend. The Japanese brand’s North American division (TMNA) managed an 8.1% uptick to 652,195 units, while Ford reported a 2.7% boost without divulging a specific figure—based on Q4 2024, this may be around 541,600.
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Broad portfolios helped Ford and Toyota beat US’ Q4 downturn
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