Holley Performance Brands, a leader in aftermarket performance solutions, has teamed up with Callaway Cars, a premier provider of OEM-integrated performance packages, to launch a new line of upgrades for GM trucks, SUVs, and the iconic Corvette. The collaboration combines Callaway’s nearly five decades of engineering, design, and craftsmanship with Holley’s operational capabilities and market reach.
This partnership focuses on building scalable, high-performance solutions for popular GM models, targeting enthusiasts in both the domestic muscle and modern truck and off-road markets. Planned packages will range from entry-level options to premium “Pinnacle” versions, catering to different budgets and performance goals. These offerings are designed to deliver factory-level fit, finish, and reliability while providing measurable performance gains.
Reaching More Enthusiasts
The vehicle lineup will include Silverado, Sierra, Suburban, Tahoe, Yukon, Escalade, and Corvette models. Holley will lead digital and direct-to-consumer sales channels, while Callaway will continue working closely with GM dealerships to offer these packages directly to customers. Holley is also making strategic investments to fund vehicle development, marketing, and outreach efforts, leveraging its extensive e-commerce and social media presence to increase visibility.
Callaway can turn your ZL1 into a 750-horsepower beast.
To further strengthen the partnership, a new Callaway Performance Center will be established in Bowling Green, Kentucky. This location, already known for Corvette assembly, will focus on Corvette upgrades as well as truck and SUV packages. The addition of this facility will expand production capacity, shorten lead times, and make it easier for customers nationwide to access dealer-backed performance solutions.
Continuing A Legacy Of Performance
For Pete Callaway, President of Callaway Cars, this collaboration builds on the foundation established by his father. “Joining Holley in this partnership allows the Callaway Team to take that legacy to the next level, reaching more enthusiasts with complete, high-performance vehicle solutions while maintaining the authenticity and excellence people expect from the Callaway brand,” he said.
The Callaway Supercharged E-Ray makes 847 horsepower.
Customers will continue to have multiple delivery options, including select dealerships and immersive experiences at Callaway facilities in Old Lyme, Connecticut, and Bowling Green, Kentucky, as well as potentially other Holley locations. These experiences give buyers a deeper connection to their vehicles, allowing them to see firsthand the craftsmanship and attention to detail that go into each build.
