Published: October 6, 2025
My Road to AAPEX returns, as we continue our travels around the country, putting executives in the aftermarket to the test. In every episode, they go from the boardroom to the garage to fix up cars, using the same parts their company sells every day.
Next up on the proverbial hot seat is Matt Buchholz, CEO of MotoRad. For him, this is less of a fish out of water situation and more a return to his roots. Buchholz started his career as a service advisor and a master technician before becoming an executive.
