The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at the Las Vegas Convention Center (LVCC) in the Diamond Lot, adjacent to the LVCC’s West Hall, Horsepower Rodeo promises a full-throttle spectacle that celebrates the raw power, mechanical creativity and unfiltered excitement of car culture.
Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas, Horsepower Rodeo is a living, breathing showcase of everything that makes the aftermarket world roar. From drag racers to drifters, classic muscle to modern burnout monsters, this arena unites builders, drivers and fans from every corner of the scene.
“Horsepower Rodeo exemplifies the spirit of the aftermarket — bold, creative and unapologetically passionate,” said Tom Gattuso, vice president of events for SEMA. “It’s a strategic addition to our live programming that reflects the diversity and energy of the industry, while engaging a new generation of enthusiasts.”
As part of the SEMA Show’s expanded motorsports programming, Horsepower Rodeo joins a powerhouse lineup, including OPTIMA Unleashed, Nitro Circus, Hoonigan and the Globe of Death. These demos offer attendees a full sensory experience the moment they step onto the SEMA Show campus, bringing the innovations displayed inside the halls to life in thrilling, real-world action, creating more connections with buyers, media and influencers.
“Horsepower Rodeo is the ultimate stage for the wild side of car culture,” said Champlin. “We’re here to deliver a high-octane experience SEMA Show attendees will be talking about long after the smoke clears.”
Horsepower Rodeo will run daily throughout the show just outside of the Truck, SUV, Off-Road and Restyling exhibitor areas of West Hall, giving professionals and enthusiasts a front-row seat to the tire-shredding burnouts, high-speed drifts and raw horsepower that define the world of motorsports.
“We’re focused on creating unforgettable moments for our attendees that showcase the passion, products and people that drive the industry forward, and Horsepower Rodeo delivers exactly that,” said Andy Tompkins, trade show director of SEMA. “It’s loud, it’s wild and it’s the kind of experience that sticks with you long after the show ends.”
For more information on the 2025 SEMA Show, visit semashow.com.
