Think back to 2021, and what you may have been doing at that time. Do you remember? KTM parent company Pierer Mobility does, as that’s when it moved to acquire high-end bicycle maker Felt Bicycles.
Flush with the influx of high demand for the company’s products that seemed to arise with the global COVID-19 pandemic, Felt was just one part of Pierer’s company buying spree. It may have seemed a little odd at the time, but then again, maybe not; other motorcycle companies were also getting into mobility, so why not them? Diversifying their range seemed like a good idea at the time.
But of course, as you probably know by now, the story was quite a bit different for the Pierer organization by January 2025. While it still listed Felt Bicycles amongst its holdings, the company had already divested itself of its other bicycle-related company acquisition, R Raymon. Talks had also begun back in 2023 regarding Felt, but had largely remained in the background until now. (And if you’ve had this supercut playing in your head lately rent-free, I don’t blame you.)
Fast-forward to the end of November, 2025, and directly following the announcement that Bajaj is officially in charge, the company made a final announcement regarding Felt Bicycles.
Very specifically, and in no uncertain terms, it states that it has sold Felt Bicycles to the latter company’s two managing directors and minority shareholders, Florian Burguet and Cesar Rojo. The plan at the moment is for Felt to maintain operations from two headquarters located in Spain and North America.
The transaction has not closed yet, but is expected to close by the end of 2025, says Pierer Mobility AG (which will soon be renamed to Bajaj Mobility AG, but is still functioning under its former name as the process unfolds). The Group says that in the future, it plans to focus all its attention on its core three motorcycle brands: KTM, Husqvarna, and GasGas, with no bicycles, X-Bows, or other distractions.
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