Plews & Edelmann is turning its attention to a critical issue in the automotive aftermarket with the launch of a new campaign.
The year-long initiative called “Missed Opportunities” kicked off in May. It aims to highlight exclusive SKUs developed by the company that are currently unavailable from other suppliers, resulting in lost sales and unmet customer demand across the distribution channel.
“Our research has identified numerous high-demand parts that customers are actively searching for but cannot find outside of Plews,” said Anthony Holguin, director of category management. “By developing these exclusive SKUs, we’re enabling our channel partners to capture sales they’re currently missing.”
The campaign will include targeted outreach to buyers and category managers, spotlighting specific products that fill known gaps in aftermarket coverage. Among the first featured are power steering components for popular models like the Dodge Charger and Honda Ridgeline — vehicles that, until now, have lacked sufficient aftermarket support.
Holguin emphasized that these exclusive parts offer a strategic advantage.
“The aftermarket is under pressure to expand coverage without overloading inventory,” he said. “Our exclusive SKUs allow distributors to say ‘yes’ more often, without the burden of excess stock.”
Running throughout 2025, the “Missed Opportunities” campaign will continue to roll out new, Plews-only parts that address unmet needs in the market.
