Niterra North America will present Shop 2 Shop 2025 (S2S25), a 3-day virtual training event for automotive professionals and educators. The event, scheduled for September 16-18, will be hosted by Shop Squad and features content developed by Niterra North America’s brands NGK Spark Plugs and NTK Sensors. The event aims to enhance the technical knowledge of automotive professionals.
Whether working as an automotive professional in the bay, advising customers at the counter, or educating the next generation in the classroom, S2S25 offers content tailored to each individual’s role within the automotive industry. This engaging learning experience includes live expert panels, on-demand technical sessions, practical tips and tools, and various giveaways and surprises—all from the comfort of a computer.
The virtual event is scheduled for September 16-18, 2025, and will follow the schedule outlined below:
- September 16 – Technicians & Shop Professionals
• Hands-on insights directly from the shop floor
• Live Q&A session with special guests
• New tools and resources to implement immediately
- September 17 – Parts and Field Sales Professionals
• Deep dives into ignition systems, sensors, and more.
• Product knowledge that makes a difference in the field.
- September 18 – Educators and Students
• A whole day dedicated to the future of automotive training.
• Sessions designed for instructors and aspiring technicians.
• Resources to enhance classroom learning and career readiness.
From the bay to the classroom and everywhere in between, S2S25 will provide fresh insights, new skills, and the foundation for a stronger industry community.
About Niterra North America, Inc.
Founded in 1936, Niterra North America, Inc., has been the world leader in technology, innovation, and world-class quality in designing spark plugs and oxygen sensors. Today, that tradition continues as they transform their organization’s business portfolio, expanding their core ceramic technologies, exploring capabilities beyond their traditional areas, and challenging themselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society.
NGK Spark Plugs has built a reputation for quality and reliability. As a result, the company continues manufacturing ignition products under the trusted brand and sensor products under the NTK brand.
In North America, Niterra North America, Inc., is headquartered in Wixom, MI, and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, and Sissonville, WV.
