Mercedes-Benz shares its customer experience roadmap, where screens are the new horsepower. By Megan Lampinen
The digital revolution is transforming automotive into a software-centric service-oriented industry. Drivers are looking for personalised, intuitive in-cabin experiences shaped by smart, immersive technology. In 2019, Mercedes-Benz Group Chief Design Officer Gorden Wagener proclaimed a new battleground for automotive brands with the declaration that “screens are the new horsepower.”
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